Sky News is launching a new pop-up channel dedicated to Brexit-free news.
Sky News Brexit-Free will go on air tomorrow on Sky channel 523, and it will be live from 5pm to 10pm Monday to Friday. It will also be streamed on YouTube.
Sky News will continue to cover all angles of Brexit in detail on its main channel, as well as break big stories from the UK and around the world.
A study released this summer found that a third of people are avoiding the news entirely.
More than 70% of them blamed Brexit, saying they were too frustrated over the political debate surrounding it.
Almost 60% said the news was having a negative impact on their mood, and 40% felt they felt powerless to influence events.
John Ryley, the head of Sky News, said: “Sky News Brexit-Free is a bold approach but listening to public opinion over the past weeks and months, it’s something we know our viewers will find valuable.
“Brexit is an historic story that has a major impact and we will continue to give it comprehensive coverage. The new channel simply gives people the option to take a break from Brexit, apply a filter to their headlines and hear about issues away from Westminster and Brussels with a focus on hard-hitting, original journalism.”
Sky News: Brexit Free will launch tomorrow at 5pm on Sky Channel 523. It will be on-air from 5pm to 10pm Monday to Friday on TV and will also be live-streamed on the Sky News YouTube channel.